Well? Can you tell me?

Of course, the answer will vary from person to person. Some things that trigger the "must buy NOW!!!!" impulse might be:

• Your MH is perfect for their collection. It could be that your Model Horse auction is the exact perfect model a collector or two needs to complete/enhance/etc. their collection. They've been looking long, looking hard, and finally your item appears in their vision.

• Your MH reminds them of their childhood. Not everyone buys model horses merely to collect or show! One of the first things that newcomers to eBay might do is search for their childhood memories. Upon finding your Model Horse auction, they realize it's just like what they grew up with 30 years ago. For them, this might start out as an impulse buy.

• Your MH is rare! It could be that you've uncovered a wood-grained finished MH gem at a local estate sale and for whatever reason, decided to sell it on eBay. Whatever the unique characteristic, all the diehard hobbyists recognized the value and pounced.

So let me now cut to the heart of the matter. When you list your Model Horses on eBay, do you make darned certain you hit all the possible and relevant emotional triggers?

Do you know exactly what makes a Model Horse rare?

If you come across a test run Ideal Stock Horse, can you pinpoint just what characteristics would attract the most attention from potential buyers?

Let's assume that yes, indeed you do. That's great! But....are your auctions written in such a way as to intrigue the readers and grab their attention?

Do you use a subtle background like what you are currently seeing on the TOC? Do you include ways for potential buyers to remind themselves to bid 1 hour before your sale ends? Remember, not everyone lives for the Internet...you want to make it as easy as possible for anyone to return to your auction and bid on your item.

What about your Model Horse auction title? If you're trying to sell to hardcore collectors, do you list the model number in the title? Do you include emotional button words such as Vintage, Custom, Live Show Proven, Champ, Placed, Blue Ribbon, Original, etc.?

Well? Do you?

Remember - people don't buy because they have an insane desire to hand you their money. They buy because your Model Horse strikes a particular chord within themselves...be it collectors, past history, future live show goals, etc..

Thus, to increase your sales, you need to ensure you:

• Carefully craft the best-possible auction ads to entice the highest number of active bidders possible.

• Get your name and auctions out in front of the widest targeted range of potential customers possible

• Network with fellow enthusiasts so you have a group of peers to whom you can turn with questions

That, and more, is what you'll learn in this ebook.

So! Let us begin your journey. One of the best ways to increase targeted traffic to your auctions (and ideally, more bidders!) is to freely take advantage of some very cool proactive marketing techniques. These methods will ensure that no matter where you interact online, interested buyers will have a 1-click method of seeing each and every auction you have listed.

It's time for you to master some proactive marketing! Click below and let's go!